World Trade Organisations Essay Example | Topics and Well Written Essays - 750 words

World Trade Organisations - Essay Example The WTO aims mainly at providing assistance for the producers of goods and services, exporters and also importers for basically conducting their businesses effectively (WTO, 2010). Applying to the WTO for a trade dispute is based in a series of steps. These include, firstly, becoming a member of the WTO, following which the first stage includes the consultation which lasts for almost 60 days. Here the aim is to identify if the parties are able to find a solution between themselves and all the implementation of the rulings and recommendations are constantly monitored by the WTO (UNDERSTANDING THE WTO, 2010). Post this stage of the application, the panel is introduced to the parties and the Dispute Settlement Body. Here this groups work toward providing the final ruling or recommendations to the two countries. The types of cases and disputes that are introduced in the WTO for solutions are very varied and come from various backgrounds. Of these one of the most famous cases of a trade dispute was that of the Caribbean bananas which was initiated in September 1997 and went on to become a world famous case. The case was initiated by the US government on behalf of a US based brand - Chiquita Brands against the Europes Lomà © Convention which gave preference to the small banana producers and provided a chance for exports to across the world (Costantini, 2001). Here in this case the ruling of the WTO was to ensure that no discrimination is made based on the where or how the food was produced and also no discrimination based on how the food was created. The ruling led to an impact on the European Unions and the trade agreements with the African Caribbean and Pacific countries (Costantini, 2001). As explained by the WTO in the list of its cases, the outcome for the case was as follows, â€Å"The U.S. and E.U. reached an agreement to begin to dismantle the barriers to

Marketing Assignment Example | Topics and Well Written Essays - 1000 words

Marketing - Assignment Example Westwood (2006) states that with innovation and marketing being driving force of most organizations, the brand manager does the following: †¢ Supports in driving innovation of new strategies of marketing in communication industries, †¢ Assists in leading the improvement of developing new products for the brand. Major duties in this role include new product ideation and exploratory, insight mining, presentation as well as development of results of marketing concept with senior management, developing packaging design, developing claims and interfacing with other departments of the organization throughout all stages of developing new products. †¢ The brand manager also partners with and motivates a wide-ranging cross-functional overall team of market R&D, research, finance, sales, package design, operations and engineering to enable breakthroughs along with game-changing advancement to the market. To accomplish this, the brand Manager requires highly motivated individuals with strong creative, analytical, interpersonal and problem-solving skills. †¢ Brand manager manages customer relations. With management of customer relations, he communicates with organizational customers during the many phases of the process of purchasing the products. †¢ The brand manager controls the marketing mix. Marketing mix entails all tangible fundamentals that enable marketing of products of the organization. These include organizational employees, facilities, the products themselves, the selling process, the cost strategy and process of advertising and promotion